When a business changes hands, it’s important to announce the changes, but how do you do it in a way that won’t confuse or turn off your customers? While you can send a new ownership letter to customers, sometimes social media is the best way to go instead of a ownership announcement letter.
Choose the social media platform where you want to announce the news.
When announcing new ownership of a business on social media, you must first decide which platform you want to use. This will allow you to tailor your message and ensure that it reaches the right audience.
You might not want to use all your social media platforms to announce the news. For example, if you have a Facebook page for your business but are not very active on it, announcing the new ownership on that platform might not be the best idea.
Instead, focus on the platforms where you are most active and where your audience is most likely to see the announcement.
- Facebook. If you want to reach the widest audience possible, then Facebook is a good choice. With over 2 billion active users, you’re sure to reach many people with your announcement.
- LinkedIn. LinkedIn is a good choice if you want to target a specific audience. LinkedIn is a professional networking site, so if you’re announcing new ownership of a business aimed at professionals, this is the platform for you.
- Instagram. Perhaps you want to reach a younger audience, then Instagram is a good choice. With over 800 million active users, Instagram is one of the most popular social media platforms among young people.
- Youtube or Tiktok. Maybe video is the way you want to go; then YouTube or Tiktok is the platform for you. YouTube has over 1 billion active users and is the second most popular website in the world after Google.
Once you’ve decided which platform to use, it’s time to craft your message.
Write a post announcing that you have new ownership of the business.
You only get one chance to make a first impression, so make sure your announcement is clear, concise, and easy to understand. There are a few things to keep in mind when writing your announcement.
First, make sure to introduce the new owner at the very beginning. Give some background on who they are and why they’re taking over the business. Sure, it’s merely a formal announcement, but the potential clients, customers, and existing customer base will want to know the people behind the business.
Next, explain what this means for the business. Will there be any changes? If so, what are they? Typically when a business owner changes, there are some changes to the company.
Use this opportunity to thank the current customers and let them know that you’ll continue to provide the same excellent service. Encourage them to continue supporting the business under the new ownership and to follow your company on all social media platforms.
Briefly thank the old owner for their time and effort in running the business. This friendly gesture will show your appreciation for all they’ve done. It demonstrates to the customers that you’re grateful for their patronage and that you’re committed to providing them with the same excellent service under the new ownership.
Examples of announcements
Here are a few examples of how to announce the new ownership of a business on social media to give you an idea of what your post might look like.
We’re excited to announce that John Smith is the new owner of our business! John has been with the company for ten years, and we’re confident he’ll do a great job leading us into the future. Under John’s leadership, we’ll be able to continue providing the same great service that our customers have come to expect. Thanks for your continued support!
Notice that the announcement introduces the new owner and sets the tone for the future of the business. It includes a qualifier: John has been with the business for ten years, so he must know what he’s doing. It also includes a call to action, telling customers to continue supporting the business.
I’m excited to announce that I am the new owner of ABC Company! I’ve been with the company for five years, and I’m committed to providing the best possible service to our customers. There will be some changes under my leadership, but I’m confident these changes will be good for the business. I want to thank the previous owner, Bill, for his time and effort in running the business. I’ll be sure to continue providing the same great service that our customers have come to expect.
This example is more of a first-person announcement. It discusses the changes that will happen under the new ownership and how the customers can expect the same great service.
Upload a picture or video of yourself/the team celebrating the acquisition.
This is an excellent opportunity to show some personality and to get people excited about the new ownership. You can put a face to the new ownership and show that you’re excited about the future of the business by posting it on social media.
By including a personal photo or video, you’re also more likely to get people engaged with your post. People are more likely to like, comment, and share a post that includes a personal photo or video. This also builds an emotional connection with customers as opposed to a more formal, corporate one.
Include a link to your website and contact information.
Always include a link to your website so people can easily find it. You want to make it as easy as possible for people to learn more about your business and to get in touch with you.
Make sure to include your updated contact information as well. This way, if people have any questions, they can quickly get in touch with you. By providing your contact information, you’re also increasing the chances that people will do business with you in the future.
If you’re a new business owner or recently took over a business, you’ll want to announce the new ownership on social media. Hopefully, this has been a positive change for the business, and you can use social media to share your excitement and vision for the future.
As a business owner, you’re not alone! There are plenty of resources available to help you navigate social media. Check out some of the articles on our site, or let us know how we can help you get started.