Small Business Website Design
Every small business needs a website, but keep in mind it is more than simply a website. It is the face of your brand. It is the ambassador of information between you and your customers. A website is sometimes the first interaction you have with a customer.
You’d be surprised how many businesses DO NOT have a website; even more so, how many customers they’re missing out on.
Why do Small Businesses Need a Website?
Businesses need a website for customer accessibility. Without one, they’re missing out on hundreds of potential customers.
Sure, you can have your phone number slapped up on the window of your shop, but can your customers call you at 3am when they get home from their night shift? Probably not. But they can surely learn more about your business from the comforts of their couch.
Your website facilitates new and existing customers all day, all night. It gives them the information whenever they want.
A storefront can’t be open all the time, but your website can.
A website is also globally accessible, therefore, you can now reach potential customers halfway across the globe – any time of the day.
This is simply not possible with only a brick-and-mortar storefront where the only customers are locals.
Call to Action on a Small Business Website
Many businesses try their hand at putting together a website with one of the what-you-see-is-what-you-get (WYSIWYG) editors at Shopify or Wix. Often times it’s an abysmal failure and we get hired to
fix it up develop a new website altogether.
It happens. Turns out, that business owner is good at their business, not necessarily marketing their business online.
In addition to simply existing on the world wide web and being available to global customers any time of the day, you have to consider what action do you want the user (website visitor) to perform. We call this action a call to action (CTA).
Let’s say you developed a website, did some great SEO work, and got your customer to your website. Now what do you want them to do? Make a purchase? Give you a call? Schedule an appointment? Sign up with their email address?
What is your business’s CTA?
A small candle shop would likely sell candles and other products on an eCommerce website. Their users would browse the shop’s selection, place an order, provide payment, and wait for the products to ship.
A mobile tax preparer would want a phone call to schedule an appointment – or even take appointments through the website. So their website would be to provide information to the potential customers that would entice them to call the tax preparer.
Think about what action you want your potential customers to perform once they arrived at your page – then make that action as easy as possible to accomplish.
If it’s a phone call, then make the phone number bright, shiny, and big so they can’t miss it!
For a purchase, prominently display your products (especially the sales) so your customers will click and buy.
Simply put, you’re already behind your competitors if your business doesn’t have a website.
The customers you gain from having a professional and classy website will pay for the cost of the website multiple times over.
We offer classy, beautiful, and exceptionally professional websites that will make you stand out from your competitors. Your website will give you the professional look you’re trying to achieve.
Call us sometime and let’s discuss your new look.