Transformation and Web Design Case Study
We recently had the pleasure of working with a small business website development and SEO services. This case study will explore how we took this small business from a start-up to competing with large companies within their area.
The client did not have an existing website. Their business was relatively new, and they were looking to increase their online visibility and sought to have Arbor Green Design deliver on that. They were also open to trying new things and willing to work closely with our team to create a custom solution.
By taking on this project, we were able to push ourselves creatively and deliver a truly unique product. From start to finish, it was an excellent experience for everyone involved.
Foundation for Small Business Success
Before we started on any design work, we had to understand the client’s business and what their needs were. We spent time getting to know their company and what its goals were. We studied and analyzed local competitors to identify how this company could compete. Once we had a good understanding of their business, we were able to start on the website design.
We created a custom website that was tailored to their business needs. The website included their various services with before & after photos, specialized copy, and calls to action that would generate leads for their window installation business.
The client was thrilled with the final product and they’ve seen a significant increase in inquiries since launching the new site.
Search Engine Optimization
Now that our website was live, it was time to focus on search engine optimization. Search engine optimization, or SEO, is the process of improving the visibility and ranking of a website in search engine results pages.
We began by identifying keywords that were relevant to our window company. We then developed content based on those keywords, including blog posts, articles, and product descriptions. In total, we published over 70 industry-related articles consisting of over 70,000 words.
In addition, we made sure to use the keywords throughout the website, including in the title tags and meta descriptions. By optimizing our website for search engines, we were able to improve our search engine visibility and ranking on the first page for over 150 keywords with 50 of those being in the top three slots.
Capturing the Success
We’re so proud of the success our latest client has had!
Through a combination of design, conversion rate optimization, and search engine optimization, we were able to help them increase their leads and sales.
In fact, they surpassed $1 million in revenue this past year – an amazing accomplishment. We’re honoured to have played a role in their success and we can’t wait to see what they achieve in the future.