It’s no secret that social media is necessary for any business today. But for many people, the thought of using social media fills them with dread. They hate the idea of having to post updates and deal with the constant stream of comments and messages. We’ve heard it before, “I hate social media but need it for my business.”
The truth is, social media doesn’t have to be a chore. Yes, it does take some effort to maintain an active presence, but there are ways to make it easier. And in the end, it’s worth it because social media is essential to marketing your business.
Why small businesses don’t use social media?
You may be surprised, but many small business owners don’t use social media for their business. There are several reasons why this may be the case, but the most common one is that they don’t have the time or resources to dedicate to a social media strategy.
Another reason some small businesses steer clear of social media is that they don’t see its value. They may not understand how social media can help them to reach their target audience or how it can be used to generate leads and sales.
How do you get the time and resources to put into social media when you’re running a small business?
The answer is simple: you have to make time for it. Like anything else, if you want to be successful with social media, you need to dedicate some time and resources to it. A shop owner may despise conducting an inventory, but it’s a necessary task to keep the business running smoothly.
The same goes for social media. You may not enjoy tweeting or post on Facebook, but if you want your small business to succeed, you need to use these platforms.
What about value? Is there value in social media for small businesses?
The answer is a resounding yes! Social media provides an incredible opportunity for small businesses to reach a large audience of potential customers. It’s also a great way to build relationships with customers and create a brand identity. If you’re not using social media for your small business, you’re missing out on a valuable marketing tool.
So if you’re one of the many small business owners who hate social media, remember that it’s a necessary evil. Dedicate some time and resources to it, and you’ll soon see the value in social media for your business.
Can you run a business without social media?
You can, but do you want to miss out on the endless amount of potential customers, clients, or leads?
In today’s digital age, social media is essential to running a successful business. It’s a great way to connect with customers, build relationships, and create a brand identity.
Of course, flyers, billboards, TV ads, and other traditional marketing methods still have their place. Still, if you’re not using social media to market your business, you’re missing out on a valuable opportunity. These days the average person spends around two hours on social media every day, so it’s a great way to reach a large audience of potential customers.
How do you market social media if you hate social media?
As a business owner, you may not enjoy using social media, but that doesn’t mean you can’t market your business on these platforms. The key is to create a strategy and delegate tasks so that you’re not spending all of your time on social media.
First, decide which platforms are most important for your business. The truth is, you don’t have to be on all platforms, just the ones that make sense. If you’re selling products, then platforms like Instagram and Pinterest may be a better fit than Twitter or LinkedIn. Once you’ve determined which platforms to focus on, create exciting and engaging content. If you’re not a great writer, hire someone to help you with this task.
Next, delegate tasks so that you’re not the only one responsible for posting on social media. If you have employees, assign someone to be in charge of social media. This way, you can focus on running your business and leave the social media to someone else.
Finally, don’t forget to measure your results. Keep track of how many leads and sales you generate from social media to see if it’s worth the time and effort. If you do not see any results, you may need to reconsider your strategy. After all, you may enjoy what social media can do for your business.
Social media can be a valuable marketing tool for small businesses, but it’s essential to create a strategy and delegate tasks so that you’re not spending all of your time on these platforms. By taking these steps, you can effectively market your business on social media, even if you hate using these platforms.
Can you survive without social media?
Some businesses do, but most don’t. In fact, by some accounts, 24% of companies don’t use social media; however, 100% of our clients do.
In today’s digital age, social media is essential to running a successful business. As we’ve mentioned, it’s a great way to connect with customers, build relationships, and create a brand identity. You can do all of this without social media, but it will be much more challenging.
Think about it this way: you can have discussions with people as they come into your store, get to know them and what ideas they have for your business, and then post these ideas on a bulletin board for others to see. Or you can go on social media, where you can reach a larger audience of potential customers and get feedback and ideas in real-time. You can get much more input and feedback on social media, which can help you make better decisions for your business.
So while you can technically survive without social media, it will be a lot harder. Whether you want to make big announcements or just get feedback on new products, it’s going to be difficult without it. If you want to be successful, you need to embrace social media and use it to your advantage.
The bottom line is that social media is a necessary evil if you want to run a successful business.
Looking for some help with your social media?
You don’t have to go it alone! We can help you create and implement a social media strategy that works for your business. Whether you’re looking for help with content creation, platform selection, or anything in between, we’re here to help.
We have helped small businesses create and implement social media strategies that work. We know what it takes to be successful on social media, and we can help you get there.
Let us know if you need help with your social media. We’re here to help!