The world of small businesses is constantly changing. There are new challenges to face and overcome every day. And while social media can be an excellent tool for small businesses, it can also be a source of pain. Here are the top five pain points a small business can face on social media and how to solve them.
Not enough time to manage social media accounts.
Anyone who’s ever tried to keep up with a social media account knows how time-consuming it can be. Constantly posting new content, responding to comments, and messaging followers takes a lot of effort. And if you’re running multiple accounts, it can quickly turn into a full-time job.
Fortunately, there are ways to make social media management more efficient.
One of the most effective methods is to schedule posts in advance. This way, you can batch-create content and set it to go live at a later date. You can use tools to schedule posts to various platforms in advance. The one I prefer is Metricool, which I’ll dive into at a later time.
Dedicating a block of time on your calendar to social media each week or month can help you stay on top of things. Take an hour or two to create media and schedule it.
Being strategic about your social media use can free up valuable time in your day-to-day business operations.
Lack of understanding of how social media works.
Social media has become an essential part of our lives. It’s a great way to stay connected with friends and family and a powerful tool for business.
However, many people don’t understand how social media works, so they miss out on opportunities to use it more effectively.
There are now courses available that can teach you how to use social media better, and there are also plenty of helpful videos on YouTube.
Remember, you don’t need to be on every social media platform to succeed. Just choose the ones that make the most sense for your business and resonate with your target audience. This way, you can focus your efforts, and with a little effort, you can quickly learn how to make social media work for you.
Unsure of what to post on social media.
Posting on social media can be tricky; no one wants their feed to be full of sales pitch after sales pitch. But at the same time, you want your posts to be seen by potential customers.
So what’s a business to do? Mix it up!
Post a helpful tip or article about your product or service, followed by a quick call to action. For example, if you sell skincare products, you could post an article about how to select the right sunscreen for your skin type. And then, in the caption, invite your followers to check out your latest sunscreen product.
Or, if you own a pet store, you could post a video of one of your staff members giving a tour of the store and talking about all the available products and services.
Mixing things up and giving your followers helpful tips and information will keep them engaged – and more likely to purchase from you.
Fear of negative comments and feedback.
No one likes getting negative feedback, but it’s an inevitable part of the business. The important thing is how you handle it.
A professional, helpful response can turn a negative situation into a positive one. Other customers will see that you’re taking the time to help resolve the issue and appreciate your commitment to customer service.
In addition, by responding quickly and effectively, you’ll show that you’re a company that customers can trust to stand behind its products and services.
So next time you get some negative feedback, don’t panic. Remember that it’s an opportunity to show your customers that you’re the best in the business.
Difficulty measuring the success or failure of social media campaigns.
Social media has become an integral part of many businesses marketing strategies. However, one of the challenges of using social media is that it can be difficult to measure the success or failure of campaigns. This is because traditional measures of success, such as reach and impressions, don’t necessarily reflect engagement.
Likes are an essential metric to follow, but you need something to bounce those against. While likes can be a good indicator of whether or not your content is resonating with your audience, they don’t provide much insight into why people respond positively or negatively. Compare your likes to how many people see your post to understand your customers’ needs.
Learning more about what your customers like and don’t like is essential to getting the most out of social media. This way, you can adjust your campaigns accordingly and ensure that you’re providing content that is truly valuable to your audience.
Social media can be a great way to connect with customers and build relationships, but it can also be a lot of work. If you’re struggling to keep up with social media or do not see the results you want, don’t worry – we’ve got your back. Reach out to us, and we can discuss these small business social media pain points and help you get your business on track by leveraging social media.