As a personal injury lawyer you likely already know how competitive the market can be when it comes to securing new clients. Whether you’re just starting out or looking for ways to increase your existing client base, there are several strategies you can use to help get more personal injury clients.
Chances are, you’ve seen the commercials and the billboards for various law firms that seem to pop up everywhere. Every car accident lawyer out there claims to be the best personal injury lawyer. While advertising can be “a way” to get more personal injury clients, it is not the only way.
The best way to get more clients is through a targeted approach online. Instead of throwing money at massive billboards and television commercials, use digital marketing methods to attract potential clients who are already searching for a personal injury lawyer.
Create and maintain a website that is easy to navigate and informative about how you can help potential clients with their case. Include detailed descriptions of how your services work as well as how much it will cost them. Along with this website, you should also invest in search engine optimization (SEO) to help potential clients find your website.
We’re going to walk you through how to get more personal injury clients, how to market your services and how you can use your online presence to nurture prospective clients. After all, you’re competing against other law firms for these prospective clients so your law firm needs every competitive advantage.
Personal injury law firms need an online presence.
Why does your firm need an online presence in the first place? Well, the simple answer is that potential clients will come to you online rather than any other source.
Consider how people search for answers to their questions regarding personal injury law – they head to the internet, where your website should be waiting for them with helpful information and advice about how your firm might be able to help.
They might be asking questions about the process or how a jury might respond to their case. By having an informative website, you can address these questions and demonstrate how your services are better than the competition.
So how do you get online?
Basics of digital marketing for personal injury lawyers.
There are a few basics of digital marketing for personal injury lawyers that are important and can help you reach new clients, build your business and attract more cases.
These are the basics, but we’ll cover these topics in more detail later in this article.
Start with a website.
First, create a website for your law firm. Your website should be informative and easy to navigate. Include information about how your services work as well as how much it will cost the client. It should also include contact information so potential clients can easily get in touch with you. One way to determine what information you should provide is look at other local attorney websites. That should serve as a decent starting point.
Local SEO to increase visibility for your target audience.
Second, invest in Local SEO. SEO helps potential clients find your website on search engines when they are searching for a personal injury lawyer. Look into how keywords and content can help you appear higher on the Google search results so more people will see your website first.
Be active on social media.
Third, use social media. Social media platforms like Facebook, Instagram and Twitter are all great ways to reach potential clients and promote your services. Use these platforms to post helpful advice about how you can help with personal injury cases as well as upcoming events and promotions that your firm is running.
These are just a few approaches to how to get more personal injury clients for your law firm. With the right strategy, you can increase your client base and become a successful and reputable personal injury lawyer in no time. With dedication and hard work, you can make sure that potential clients know about your services through online marketing tactics.
How to generate personal injury leads.
Alright, here’s the part you’ve been waiting for. These are the details on how to generate personal injury leads. Regardless of what your marketing budget is and who your target audience or target market is, you’ll have to generate leads somehow.
All law firms need to market their services somehow. Whether you’re targeting medical malpractice cases, car accidents, or just fighting an insurance company for your clients, you’ll need to find the clients in the first place.
Here’s what you need to do to get more phone calls coming into your personal injury practice.
Develop a website for your personal injury law firm.
The first thing you want to do as a personal injury attorney is create a website.
This is essential as it provides a platform for potential clients to learn more about how your law firm can help them with their cases and how much it will cost. By having an informative website, you can demonstrate how your services are better than the competition.
Think about it like this. If someone hears about you, regardless of how they did, how can they get more information? Call you? Are you going to run over to their home and hand them a pamphlet? No! They’re going to go to your website.
It serves as the hub of your digital marketing efforts and the place to direct prospective clients. It should include information about how your services work, how much it will cost them, how to contact you, and any other pertinent information.
Don’t hesitate to introduce yourself or your team of personal injury attorneys. People like to see who they’re going to work with and put a face to the name.
Be thorough and give in depth answers to the most frequently asked questions in your profession. For example, how long the process might take, what legal services you provide, and what they can expect when they walk into the courtroom.
As you continue to grow, you can also add content to your website such as how-to videos, articles on personal injury law, and research reports.
All of this is what we call content. You want more of it and you want it to be as high quality as possible. This will help out with your personal injury SEO which we’ll discuss shortly.
However, before we get to that point, lets discuss something as equally important as your website.
Create a Google Business Profile.
Formerly known as Google My Business (GMB), your Google Business Profile is how you can appear on Google Maps.
You’ve seen Google Business Profiles before whether you know it or not. When you search for a business, you’ll often see contact information and their location near the top of your search results.
Typically there’s a map with pins of each of the businesses, along with customer reviews and how far away they are from you.
This is invaluable for personal injury attorneys looking to get more clients. Potential clients will be able to quickly find your contact information, location, and how other people felt about their experience working with you in the past.
Optimize your Google Business Profile.
But how do you get there? Besides simply creating the account you’ll need to optimize your profile.
This means adding in high-quality images, a description about your business, and how people can get in touch with you.
You’ll want to add your business name, address, contact information and website URL to the profile. You’ll also be asked for things such as how many clients have you served or how long have you been in practice etc.
When you’re completing your GBP, ensure you fill out every piece of information they ask for. Don’t leave anything blank and be sure to double check for typos or mistakes.
You also want to make sure you include keywords throughout your profile so that it appears higher on the search result pages. These should correlate with how people would look up personal injury attorneys in your area. Doing this will help you stand out from the competition and get found by prospective clients.
Once your profile is completed and optimized, it’s now time to think about how you’re going to market your business further. You can do this by leveraging personal injury SEO or pay-per-click ads (PPC) on Google. Both of these strategies work well for getting more leads but require a bit of a learning curve to get started.
Search engine optimization for a personal injury attorney.
At this point you’ve created a website and Google Business Profile, and now it’s time to get people to actually see both of these.
Some may say, if you build it, they will come. Well, that’s simply not true. At least when it comes to online marketing. You need search engine optimization (SEO).
Imagine if you started a new store. You have the best prices and the best apparel, but your shop is located in the middle of nowhere. Nobody can find you! That’s where SEO comes in. It puts your business on the map, so to speak.
When done correctly, SEO can help your website rank higher on search engine results. This means that when someone searches for a personal injury lawyer in your area, they’re more likely to see you first.
Create killer content that speaks to your target audience.
Remember how we mentioned keywords earlier? That’s how SEO works. You need to tell Google through your content what type of clients you’re looking for and how you can help them.
The more content you have on your website related to personal injury cases, the better your chances are at appearing higher on local search results. This can be anything from blog posts, infographics, how-to guides, case studies, interviews, and more.
After all, you’re already an expert on the subject. At least you passed the bar exam.
The goal is to create content that answers people’s questions and solves their problems. This not only helps your website rank higher, but it also builds trust with your potential clients. When they come to you, they know they’re in good hands as you’ve already helped them out with their questions.
There is quite a bit more to SEO and ranking on search engines than what we have discussed. But this should serve as a reasonable starting point
Do you need a social media presence as a personal injury lawyer?
Many personal injury lawyers get away without having a social media presence. But it’s something you should consider because of how well it can work to get new personal injury clients.
Social media is a great way to showcase your knowledge and expertise in the area of personal injury law. You can post content related to how people can better understand their rights when dealing with an accident or injury, how to get the most out of an insurance claim, how to safely avoid accidents, and much more.
Having a social media presence also gives prospective clients the chance to get to know you on a more personal level. This helps build trust and ensure they feel comfortable with you as their attorney. It can also set you apart from other personal injury law firms.
Think of it this way. If someone is looking to hire a lawyer, they’re more likely to choose someone they know and feel comfortable with over someone they’ve never heard of or don’t feel any connection to.
Social media ads.
You can also use your social media accounts to run targeted ads for people searching for personal injury lawyers in your area. This gives you the chance to target people more directly and make sure your ads are being seen by the right people.
There is quite a bit of learning when it comes to these types of ads, but if implemented correctly you could bring in quite a few leads leveraging social media ads.
If you’re overwhelmed with how to get started on social media, consider hiring a professional marketer or agency that specializes in legal marketing. They can help manage your accounts and create campaigns that will yield the best results for your business. You can continue to work on personal injury cases and run your law firm while someone else handles the social media.
Other ways to market your law firm.
While digital marketing has become the primary focus for many law firms when it comes to generating new business, there are still other methods of marketing that can be extremely effective.
Of course we’re a digital marketing agency that specializes in web design and SEO, so we’re a bit biased. However, you shouldn’t discount other marketing strategies such as print advertisements, direct mail campaigns, radio and television ads, etc.
Local service ads.
Have you ever searched for a service on Google and seen the ads that show up at the top of search results? Those are called local service ads (LSA). They’re a bit different than Google ads as they’re specifically designed for local small businesses like your law firm.
These ads have been around for a while, but they’ve become increasingly popular in recent years. LSAs enable you to run targeted campaigns to people searching for personal injury lawyers or personal injury services in your area and make sure they know how you can help them.
The nice thing about LSAs is how quickly you can get started. All you have to do is create an account with Google and provide the information they need to start your campaign. Within a few days, you’ll be up and running and able to reach more potential clients than ever before. You’ll have clients contacting you the same week you get started.
They do have a verification process to get “Google Guaranteed” or “Google Screened” which builds more trust with potential clients, so it’s worth looking into if you have the budget. When a potential client sees that green check mark, it tells them that your law firm was vetted.
It’s also worth noting that most law firms don’t quite understand how LSA works for the legal industry and don’t implement it. Sure, you pay for each lead, but it can be a lucrative source of new personal injury clients if done right.
Word of mouth.
One of the oldest and best methods of marketing is word of mouth. If you have existing clients that are happy with how you handled their case, they may be more than willing to recommend your services to their friends and family.
You can also ask for referrals from other attorneys and professionals in the industry who may know someone looking for a personal injury lawyer.
Whenever your personal injury law firm has successfully litigated a personal injury case, ask the client if they can leave your law firm a review on Google or other platforms like legal directories or social media. This goes a long way for social proof and also SEO as reviews are a prominent factor in how many people find your business.
Send a thank you for the recommendation.
Additionally, whenever your law firm has been recommended by someone, make sure they get a thank you note – either in the form of a card or a small gift.
It doesn’t have to be anything expensive, but it’ll go a long way toward showing how thankful you are for their recommendation and how much you appreciate their business.
This will easily set you apart from other law firms in your area.
Ready to get more leads and clients for your law firm?
If you’re ready to jump-start your marketing efforts and start generating more leads and clients for your law firm, then you should consider working with a digital marketing agency that specializes in legal marketing.
They can help you create effective campaigns across multiple platforms and channels to reach the right people with the right message at the right time.
Everything we’ve discussed up to this point can be a great start in getting more personal injury clients, but working with an experienced digital marketing agency can help take your marketing efforts to the next level.
We work for you to take your digital marketing to the next level!
We’ve enhanced personal injury lawyers’ marketing efforts for years and helped them get to the top of Google search results and other search engines with local SEO.
Of course it’s a highly competitive market and that’s why you need the best local SEO team on your side to make sure you stand out from the pack and look and feel like the best personal injury lawyer.
If you want to learn how we can help grow your personal injury law firm and how we can get you more clients, please don’t hesitate to contact us today. We’d love to chat about how we can help make your marketing efforts successful and how to get more personal injury clients.