As a small business owner, you know that marketing is essential to the success of your business. But with so many options and limited resources, it can be challenging to know where to start. The good news is that many online marketing tools are available that can help your small business get the most out of your marketing efforts. This blog post will look at six of the best online marketing tools for small businesses.
Some of these tools are free, and some are premium, but all offer a valuable service that can help boost your marketing efforts.
Are there more tools out there? Of course! There are hundreds, if not thousands, of tools for small businesses. We’ve listed some of the best essential tools to help you get started with online marketing. We took into consideration their usefulness, costs, and ease of use. After all, as a small business owner, digital marketing is probably not your forte.
SEMRush is a comprehensive SEO tool.
SEMRush is one of the most powerful all-in-one online marketing tools that provides insights into your small business SEO, PPC, social media, content, and more. With SEMRush, you can track your progress over time, see which keywords are performing well, and find new growth opportunities.
There’s almost no limit to what SEMRush can do, but small businesses will find it especially useful for keyword research and tracking their website’s SEO progress. You can localize the results to see how you’re performing in a given country or city and compare your results to those of your competitors. If you’re a service-based business that provides services to a local area, SEMRush is a must-have tool.
SEMRush has free and paid plans starting at $99.95 per month. For most small businesses, the free tier is more than sufficient.
Google Search Console for monitoring your rankings.
Google Search Console is a free tool from Google that helps you track and improve your website’s performance in Google search results. With Search Console, you can see how often your site appears in Google search results, which queries are driving traffic to your site, and troubleshoot any issues affecting your site’s performance.
Of all of the tools, this one is probably the most essential. Why? Well, if you want your small business to appear in Google search results (and you do!), then you need to use Search Console. It’s that simple. You can submit your website’s sitemap to Google through Search Console, and then Google will crawl your site and index your pages.
If you’re not already using Search Console, we highly recommend that you set it up today. It’s free, it’s easy to use, and it could have a significant impact on your website’s traffic.
Google Analytics for performance insights.
Google Analytics is a free web analytics platform that provides insights into how visitors interact with your website. With Analytics, you can track website traffic, fleshing out which marketing channels are most effective at driving visits to your site.
This might sound a bit like Search Console, but it’s different because it provides more detailed insights into your website’s traffic. For example, with Analytics, you can see how many people are visiting your site, how long they’re staying on each page, and what actions they’re taking while there.
This information is valuable in understanding how visitors interact with your website and can help improve the user experience. Google Analytics is easy to use and can be set up in just a few minutes. Best of all, it’s completely free.
Canva for creating stunning graphics.
Canva is a free online design platform that makes it easy to create professional-looking graphics for your website or social media accounts. With Canva, you can create custom graphics or choose from a library of pre-made templates to help you get started.
As a small business owner, you’re always looking for ways to save time, and Canva is excellent. With its easy-to-use drag-and-drop interface, you can create stunning graphics in just minutes without hiring a professional designer.
Millions of templates and assets are available on Canva, and you can sign up for free. However, if you want access to more designs, graphics, and stock images/videos, you’ll need to sign up for their pro plan, which starts at $12.99/mo.
Mailerlite for creating professional email campaigns.
Mailerlite is an email marketing platform that allows you to send newsletters, promotional emails, and automated email campaigns to your subscribers. With Mailerlite, you can create beautiful email newsletters with drag-and-drop ease, track the performance of your campaigns, and segment your subscribers for more targeted communications.
Have you ever gotten an email from a company and wondered how they made it look so good? Mailerlite is likely the answer. Countless email marketing platforms, such as Mailchimp and Constant Contact, can do the same thing; However, Mailerlite is our top pick for small businesses.
This tool makes it easy to create beautiful, professional-looking email newsletters without needing design skills. And best of all, it’s free for up to 1,000 subscribers. After that, plans start at $10/mo.
Metricool for managing multiple social media platforms.
Metricool is a social media analytics and scheduling platform that provides insights into your social media activities. With Metricool, you can track how often your posts are being seen and shared, which users are talking about you the most, and what impact your social media presence has on your business goals.
Sure, most social media platforms, such as Facebook and Twitter, will give you some limited insights. Still, if you’re serious about social media marketing, you’ll need a more comprehensive tool like Metricool. For example, with Metricool, you can see how often your posts are being seen and how often they’re being shared and commented on. This helps you to understand what kind of content resonates with your audience and encourages you to create more of it.
Metricool has a free plan that gives you access to the basic features, with their pro plan starting at $12/mo. Honestly, the free plan is usually sufficient for small businesses. But if you’re a larger business or agency, then the pro plan might be worth considering. It gives you access to more features such as team management and custom reporting.
Ready for your business to try these online marketing tools?
These six tools are just some of the many online marketing tools available to small businesses. By taking advantage of these tools, you can improve your website’s SEO, monitor your progress in Google search results, create beautiful designs for your website or social media accounts, send newsletters and promotional emails to your subscribers, and track the performance of your social media campaigns. These tools will provide your small business with a great digital marketing foundation.
You might find that some of these work better for your business than others. However, you might also find an alternative tool you prefer. The important thing is to experiment and see what works best for you. You can take your small business to the next level with the right online marketing tools.
After all, that’s what we’re all about.
Our team would be happy to chat if you have any questions or want to amp up your marketing game. Just book a free consultation, and we’ll help you get started.