There’s no question that SEO is vital for businesses of all sizes. The problem is that it can be costly, especially if you’re unsure what to do. And even if you are familiar with SEO, the constant algorithm changes can make it challenging to stay ahead of the curve. But what if there was an affordable local SEO solution that could help your business reach the top of the search engine results pages?
They exist, and we’ll help you determine what affordable local SEO solution is right for your business.
First, let’s start with a basic understanding of what SEO is and how it can help your business.
Why you should consider SEO for your small business.
As a small business, it is crucial to consider affordable local SEO solutions to help improve your online visibility. By appearing higher on search engine results pages (SERPs), you can attract more website visitors, which can become leads and, ultimately, customers.
Having your business online without SEO is like having a store in the middle of nowhere. You might have the best prices and fantastic quality, but if nobody can find you, it doesn’t matter. Nobody will find your store so you won’t make any sales.
The same goes for your website. Even if you have the best product or service in your industry, it doesn’t do you any good if people can’t find your site when they search online. This is where local SEO comes in.
Local SEO is the process of optimizing your website for local search results. This means making sure your site appears as high as possible in search results when people search for products or services related to your business in their local area. This involves optimizing your Google Business Profile and your website for relevant keywords and generating positive online reviews.
By appearing higher in local search results, you can attract more website visitors and convert them into customers. Local SEO is crucial to any small business marketing strategy and should not be overlooked.
How much does local SEO cost per month?
If local SEO is essential, we should probably discuss local SEO costs. How much does it cost to rank higher in local search results? The answer is that it depends. Honestly, that’s the usual answer to SEO costs in general.
Many factors go into how much you’ll need to spend on SEO, including the size of your business, your current website, your competition, and more. Generally speaking, you can expect to pay anywhere from $500 to $5000 per month on SEO, depending on these factors.
Obviously, the more you spend, the more likely you will see better and faster results. However, that doesn’t mean you need to spend a fortune to see results with SEO. Even a small budget can go a long way if done correctly.
When you’re paying for local SEO services, the SEO agency should be focusing on—
- Google Business Profile (GBP) optimization. This is an essential part of local SEO and includes claiming and optimizing your GBP listing.
- Website optimization. This includes optimizing your website for relevant keywords, as well as making sure your website is mobile-friendly and loads quickly.
- Generating positive online reviews. You can do this by actively asking customers to leave reviews and responding to any negative reviews that may pop up.
- Building citations. This involves creating listings for your business on directories and review sites like Yelp, Google My Business, Facebook, etc. These are often called NAP citations.
A good SEO agency will also provide monthly reports so you can track your progress and see the results of their work. These reports should show increased website traffic and online visibility over time.
It’s important to remember that investing in SEO is an investment in your business. It’s not a cost but an investment that will pay off in the long run by bringing you more website visitors, leads, and customers.
How do you do SEO on a budget?
While a good SEO agency is worth its weight in gold, we understand that not everyone has a large budget to work with. If you’re on a tight budget, you can still do some things to improve your local SEO.
Here are a few tips for doing SEO on a budget—
- Start with a small budget and increase it over time as you see results.
- Focus on essential SEO activities, such as GBP and website optimization.
- Generate positive online reviews. This can be done by actively asking customers to leave reviews and responding to any negative reviews that may pop up.
- Build citations. This involves creating listings for your business on directories and review sites like Yelp, Google My Business, Facebook, etc.
- Do some research and learn as much as you can about SEO so you can do some of the work yourself. This will save you money in the long run.
There’s a difference between affordable and cheap.
When shopping for local SEO services, it’s important to remember that there’s a difference between affordable and cheap.
Cheap SEO services may get you results in the short term, but they will likely do more harm than good in the long run. They typically employ black hat techniques that will get you penalized by Google, costing you even more money in the long run. These are easily identifiable by seeing ads for 100 backlinks for $100 or similar.
Affordable SEO services, on the other hand, will provide you with quality results that will last. Yes, you may need to spend a little more per month, and the results may take a little longer to achieve, but it will be worth it in the long run. They use time-tested techniques endorsed by Google but won’t break the bank.
To find an affordable SEO agency, start by researching and getting quotes from a few different agencies. Once you have a few quotes, compare their services and prices to find the best value for your money.
What you should look for when shopping for SEO services.
Now that you have an idea of affordable and cheap SEO services, let’s look at what you should be looking for when shopping for an agency.
Here are a few things to keep in mind—
- Quality of their work. This can be judged by reading reviews and case studies.
- Transparency of their work. A good agency will be upfront about its process and what they’re doing to help your website rank higher. They should also provide monthly reports that show your progress.
- Price. As we mentioned earlier, affordable doesn’t mean cheap. You should expect to pay around $500-$2000 per month for quality SEO services. Anything less than that, and you’re likely getting ripped off.
- Customer service. A good agency will be responsive to your needs and questions. They should also be proactive in communicating any changes or updates that need to be made to your website.
Ready to find an affordable local SEO solution that’s right for your business?
If you’re looking for an affordable local SEO solution, we can help.
We’re not a cheap SEO solution; however, we provide affordable packages that will get you results. We provide 100% white hat SEO tactics to help increase your traffic and organic rankings correctly without risking your site’s penalties.
We’ll work with you and your business to create a customized SEO plan that fits your needs and budget. Our team has the experience and knowledge to get your site ranking higher in the search engines so you can start getting more traffic and sales.
If you’re ready to start, contact us for a free consultation.