If you’re a family lawyer, you know that web design is essential to your success. Not only do you need a website that looks professional and trustworthy, but you also need one that’s easy to use and navigate. In today’s world, online presence is more important than ever, and if you want to stay ahead of the competition, you need to make sure your website is up to par.
We’ve laid out some web design tips for family lawyers to help you create a website that will impress potential clients and help you grow your business.
Should a lawyer have a personal website?
Without a doubt, every lawyer should have a personal website. In today’s world, potential clients will be looking for you online, and if you don’t have a website, you’ll lose out on business. Not only that but having a website is a great way to showcase your experience and credentials.
However, not just any website will do. If you want your website to be effective, you need to put some thought into the design and make sure it’s easy to use and navigate. Here are some web design tips for family lawyers-
Use a practical layout.
When you get started with web design for your family lawyer site, you want to ensure that you create a practical layout. This means that you need to have a navigation bar that is easy to find and use.
You also want to ensure that your content is easy to read and follow. This means having a clear header, body, and footer. The header is typically where key branding (i.e. logo) and navigation goes, the body section is where the main content goes, and the footer is generally used for primary contact information.
Your layout should also be responsive to look good on all devices. These days, around 63% of all searches are on mobile devices. You don’t want your site to be difficult to use on a smaller screen.
If this all seems so puzzling, you may want to consider using a content management system (CMS) to help you with web design. WordPress is a popular choice for many lawyers, and we frequently use it here at Arbor Green Design.
Stick to a professional design scheme.
The layout is undoubtedly one of the most crucial web design aspects for a family lawyer. Once you have that figured out, it’s time to move on to the overall look and feel of your site.
Your web design should be professional and reflect your law firm’s image.
This means using colors that convey trustworthiness and avoiding unprofessional-looking images or graphics. We’ll cover branding and pictures a little later in this post.
Your web design should also be simple and organized. You want your potential clients to be able to find the information they’re looking for easily. Like the layout, the font should be clean and the text big enough to read on mobile devices.
Some family lawyers make the mistake of thinking they need to have a lot of content on their site. In reality, you want to keep things as concise as possible while providing enough information to answer your potential client’s questions.
Build your brand.
From our experience, lawyers are often so focused on the practical aspects of web design that they forget about branding. Your web design should include your law firm’s logo, tagline, and colors.
If you don’t have a logo, we recommend investing in one. Your logo is a crucial part of your brand and will be used on all your marketing materials, including your website.
Right up there with your logo is your tagline. A tagline is a brief phrase that communicates what your law firm is about. It should be short, memorable, and to the point. It could be something like, “Compassionate and experienced family law attorneys” or “Dedicated to protecting your interests.”
You should also include your brand’s colors in your web design. Your colors should be used throughout your site, from the navigation bar to the buttons to the footer. You shouldn’t have colors that clash or are too bright. Instead, choose colors that convey trust, such as blue or green. Harsh colors like bright white or pure black should be avoided; instead, use softer shades like an off-white or deep gray.
Your branding should be consistent across all platforms, including your website, social media, business cards, and email signature. This will help potential clients to remember you and your law firm.
Integrate calls to action.
At this point, you have the foundation of a website. It is starting to feel like it was made for your law firm. However, if you want to turn web traffic into clients, you’ll need to add calls to action (CTAs).
CTAs are buttons or links that encourage visitors to take a specific action. They could be a phone call or email. What do you want your potential clients to do when they visit your site?
Your CTAs should be unambiguous. The text should be big enough to read quickly, and the button should stand out from the rest of the web page. The color you use for your CTA is also important. Colors that contrast with the rest of the web page can increase conversion rates by up to 21%.
CTAs should be included throughout your site, but they are essential on your homepage and service pages. Imagine someone finding your site and looking for a lawyer to represent them in their fight for custody of their child. They go to your page that discusses what you can do for them, and… there’s no CTA. They have to search around your site to find your contact information. By the time they do, they may have lost interest or gone to another site.
Make it easy for potential clients by including CTAs on every page of your site. If you’re unsure what CTAs to use, we recommend starting with a “Contact Us” button or form on your homepage and service pages.
Communicate your services.
There are so many areas of law, and potential clients could be looking for any services. That’s why it’s essential to have a page on your site that outlines all of the services you offer.
Your service page should be easy to find and navigate. The information should be clear and concise. You don’t want to overwhelm potential clients with too much information. Just give them a brief overview of what you can do for them.
If you have a lot of services, you may want to consider grouping them into categories. For example, you could have a page for family law services and another page for probate services.
Think about the different types of cases you handle and ensure those are included on your site. If you help clients with divorce, child custody, adoptions, or any other kind of family law case, be sure to list those services prominently on your site. Remember, you want your site easy to navigate.
Use high-quality images.
Images are an essential part of web design, but they are often overlooked. The right image can make your site more visually appealing and help you to communicate your message more effectively.
When choosing images for your website, be sure to use high-quality, professional photos. These can be generic stock photos or photos of you and your team. If you use generic stock photos, be sure to choose images relevant to your practice area. Definitely show photos of your attorneys in practice as it will build a connection with potential clients.
For example, if you are a family lawyer, you may want to use images of families or children on your site. These images will help potential clients to see that you understand their needs and that you are the right lawyer for them.
Be sure to avoid using images that are low quality or that have been taken with a personal camera. These images can make your site look unprofessional and turn potential clients away.
If you don’t have high-quality images of your own, there are several stock photo sites that you can use. We recommend using sites like Shutterstock or iStockPhoto.
Keep your text concise and easy to read.
As you build out your content for your site, keep your text concise and easy to read. No one wants to read a novel when trying to find a lawyer. Just give them the information they need clearly and concisely.
Be sure to use short paragraphs and bullet points whenever possible. Breaking up your text will make it easier for potential clients to scan your site and find the information they’re looking for.
When writing your content, be sure to use an active voice. This makes your text more readable and helps you to communicate your message more effectively.
Avoid using too much legal jargon as this can confuse potential clients. If you do use legal terms, be sure to explain them in plain English. This will help potential clients to understand what you’re saying and make them more likely to contact you.
If you still need help, we’re here for you.
We’re always here to help you with your website needs. As a family lawyer web design might not be your forte. That’s okay, as that’s what we’re here for. If you need help getting started or are unsure what to do, contact us today.
We have extensive experience helping various professionals with their web design needs. We’ll work with you to create a site that meets your specific goals and reflects your practice’s unique personality.